Planning a Hotel TV Upgrade? LG’s New UJ Series Is Here

Hotels planning a television replacement should not pay for hardware their guestrooms will never use. LG’s new UJ660H and UJ661H hospitality TVs address that issue with two installation configurations, built-in hospitality functionality, and fewer external components to manage.

Anticipated availability begins in September. Properties with late Q3, Q4, or year-end projects should begin reviewing models, quantities, and delivery needs now.

Choose a Model Based on How It Will Be Installed

The UJ660H and UJ661H use closely aligned television technology. The main difference comes down to how the screen will be installed:

  • The UJ660H includes a center stand for placement on a dresser, console, or other guestroom surface. 

  • The UJ661H uses a two-foot configuration and provides a more economical option for hotels planning to wall-mount their TVs.

This distinction gives owners a practical purchasing choice. A property can select the model that fits its room design without paying for a larger center stand that will be removed during installation.

Built-In Functionality Means Fewer Components

A hotel television installation often involves the screen, external equipment, software, cabling, programming, and setup. Each additional component can increase costs and add another item for the property team to install, maintain, and replace.

The new LG UJ Series includes built-in functionality that may reduce the need for separate external equipment. Fewer external components can support a cleaner guestroom setup, simplify installation, and create significant potential savings across a full property Pro:Centric solution.

Properties should still confirm system compatibility and brand requirements before ordering. Ameritech can help review the project specifications and identify the right configuration for each installation.

Give Guests Familiar Streaming Options

Both models feature 4K UHD resolution and support LG’s Pro:Centric hospitality technology. Available capabilities include Google Cast, Apple AirPlay, Netflix access through Pro:Centric solutions, LG Channels, and LG Shield security.

Guests can pair personal devices through a QR code and remain connected during their stay. Pairing information clears automatically at checkout, helping hotels provide convenient casting while protecting the next guest’s privacy.

LG Pro:Centric Cloud also supports customized in-room content, room-status monitoring, guest requests, and operational data collection. These tools give the TV a wider role in property communication and room management.

Why Hotels Should Begin Planning Now

Demand for the new UJ Series is already building, Early planning gives owners time to confirm screen sizes, installation methods, brand requirements, quantities, and expected delivery windows.

Waiting until a renovation or replacement deadline approaches can limit product options and put the project schedule under pressure. Starting now allows the property team to make the installation decision before placing the order.

Planning a Q3, Q4, or year-end television project? Contact us to discuss pricing, anticipated availability, and the right LG UJ Series configuration for your guestrooms.

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